Blog
Understanding SEO: A Realistic Timeline
The most important thing to understand about SEO is that it takes time. Naturally, our clients are not always thrilled to hear this, but it is the truth. The aim of SEO is to get your website ranking and keep it ranking, so an effective SEO strategy requires long-term...
Facebook Data Scandal: A 5-Minute Guide
By now most Facebook users have heard of the data firm Cambridge Analytica and know there was a security breach. But what exactly happened and who has it affected? Most importantly, what should we be doing now if our accounts were accessed? We decided to write this...
Should I Be Using Email Marketing in 2018?
Email marketing has been around since the Internet became ubiquitous in the mid-1990’s, so it’s no wonder, that in 2018, many businesses are questioning whether this method of communicating with customers is still effective. The answer is yes. However, as marketing...
Proposed Australian Domain Name Changes Explained
Just recently, the .au Domain Administration or auDA announced a review into how we use domain names. A number of reforms have been proposed in the discussion paper including dropping the ubiquitous ".com." Before any changes are made, a series of public forums will...
What Makes An Effective Logo in 2017?
Does your business have a logo? If not, why not? Put simply, a logo is a visual representation of your business. Us humans are visual beings, so it makes sense that your logo forms a core part of your brand identity. While technically a logo is a graphic symbol and a...
Your $20,000 Small Business Tax Break Could Fund Your Website
The national $20,000 tax break scheme for small businesses was recently extended for another year. This is great news for Australian businesses across all industries. The scheme, is an instant asset-write off, enabling small businesses to write off up to $20,000 for...
Demystifying the Email List: Is it A Must for a Business?
What do you think is the leading driver of sales for small businesses? Is it local advertisements? Cold calling? Is it social media or your business blog? While all of those things are absolutely beneficial, when it comes to increasing leads and sales, there may be no...
Where to Direct Your Social Media Energy
As a small business owner, you’ve likely heard on repeat the fact that you need to have a social media presence. Well, we’re not here to contradict that, but to help make the process easier. Many business owners shy away from social media because, at first glance, it...
Do You Need a Professional Content Writer?
So you’ve taken the major (and vital) step of hiring a professional web designer. Now your business website is on its way towards standing out and bringing you the leads and sales you’re searching for. Expert web design is a huge part of a successful web marketing...
Attracting Your Customers: The Importance of Local SEO
Do you have a business with a physical address? Or are you a tradie with a local focus? If your organisation is geared toward a specific region, your search engine optimisation strategies will need a more local approach. Bloggers and wholly online business operations...
What Does Your Website Say About Your Business?
Whether you own a business small or large, whether you have a physical office location or not, and whether you deal in products or services, one thing is for sure in this modern society: your website is like your calling card. We’re not just saying that because we’re...
Should You DIY Your Web Design?
If you own a small business, chances are you have a “can do” attitude. It can be great to have such an enterprising and motivated spirit, but in truth, some things are better left up to the professionals. Does your business website design fall under this category?...
