Whether you own a business small or large, whether you have a physical office location or not, and whether you deal in products or services, one thing is for sure in this modern society: your website is like your calling card. We’re not just saying that because we’re a leading Nowra web designer, but because we’ve built our entire business around this marketing necessity.
It’s a digital world, and getting noticed is a clever combination of science and art. No matter how complicated it may sound on the surface, what it all boils down to, is this: what does your website say about your business?
Do you have a clear brand?
Your business website must be an extension of you and your organisation. Do you have a clear and welcoming brand voice? Do you showcase continuity and consistency across the board (website, social media, etc.)? Does your website portray your business as you hope to be seen?
If the answer to any of these questions is “no,” it is vital that you examine the impact of your current website. An outstanding website should achieve all of this and more, and be an excellent representation of who you are and what your business is about. Without a stellar website, you’re missing out on one of the simplest and most effective ways to convert leads into real sales.
Is your website attracting customers or losing them?
This leads us to the second question. How does your website affect the behaviour of your potential customers? This can be measured in real data, examining the paths users follow through your site, testing what graphics and content perform best, and identifying the common activity of web users on your site. When you work with a premier web design and marketing company, you have the immense value of insight into this user behaviour, giving you the opportunity to harness and improve it. With the right attractive, functional design, you’ll be turning mere browsers into loyal customers. You want your website to say, “this is a business worth your patronage.”
Does your site showcase you as an industry expert? An established local operation?
Fine web design works best in combination with a fast site that looks fantastic and showcases high-quality, relevant content. When’s the last time you considered the words on your page? These have the ability to convert in significant ways, and most importantly, they tell potential customers who you are and what you offer.
Taken as a whole, your business website should show your company as a well-established, well-reputed organisation that has integral experience and knows their industry inside and out. Appropriate content can help to demonstrate your expertise and authority, and a user friendly website that offers up helpful content and simple navigation to users also shows that you value your customers.
What does your website say about your business? If your site isn’t sharing the message you’re hoping to portray, Nowra Web Designer can change that. Let’s work together to create an exceptional site that gets the job done–and brings you the customers you seek.