So you’ve taken the major (and vital) step of hiring a professional web designer. Now your business website is on its way towards standing out and bringing you the leads and sales you’re searching for. Expert web design is a huge part of a successful web marketing strategy, but it is only the beginning point. Targeted SEO, social media, and content writing are all important aspects that work together for optimum results.
Some business owners choose to go with DIY options for social media and web content, but is this wise? If you’re after the best outcomes for your business (ie. increased web traffic, sales, and profits), you simply can’t go it alone. Today, we examine why using a professional content writer is one of the smartest decisions you can make for your small business.
Maintain Real Authority
A professional content writer (often known as a copywriter) is instrumental for your business. Why? Although you understand the ins and outs of your industry, not everyone is gifted with a talent for expressing themselves through words–and even those who are may not have the time needed to generate exceptional content for their website and blog.
Enter the content writer. This individual has the necessary expertise that combines research, top writing skills, and sales savvy. When writing content or copy for your business, this expert knows exactly what to say and how to say it. This outstanding content works wonders towards setting your business up as a major industry authority (and it does amazing things for SEO).
A content writer can create not only the main copy on your website, including your Home, About, and Services pages, but can write ongoing blog posts focusing on relevant topics. This provides your customers with information that they can use and furthers your reputation as the go-to industry leader in your region.
Keep a Consistent Brand Voice
Today’s customers are not just looking for a great product or service; they are seeking a company they can trust. Authenticity is a big part of what helps a business stand out. Using a professional content writer ensures your brand has a voice that represents your company values and goals succinctly and clearly. A talented content writer will share your story. Over time, working with the same content writer enables your website, blogs, and overall brand to maintain a consistent voice. This goes a long way towards increasing brand recognition and trust–ultimately creating loyal customers who know you’re an organisation they can depend on.
A Focus on Your Sales & Profits
Finally, an expert content writer provides you one invaluable element that can’t be denied. Not only does he or she produce well-written, informative content, but it is continually geared towards your ultimate goal: growing your customer base and making sales. It takes a special finesse to pen copy that succeeds in this multifaceted way, and many inexperienced content writers yield content that is too generic or “salesy.” When you work with a pro, however, you’ll be receiving customised brand-driven content that brings real results.
Sound too good to pass up? Give you Nowra Web Designer team a call today to learn more about our profit-boosting content packages.