As a small business owner, you’ve likely heard on repeat the fact that you need to have a social media presence. Well, we’re not here to contradict that, but to help make the process easier. Many business owners shy away from social media because, at first glance, it seems overwhelming.
You mean I really have to post daily on Instagram, Facebook, Twitter, AND LinkedIn?
Just because you’re investing your time in social media doesn’t mean it has to take over your life. And you don’t have to focus your energy towards every single platform. At Nowra Web Designer, we’re big fans of streamlining social media processes.
Choose Platforms that Serve You
You may have heard about the incredible popularity of video-based app Snapchat, but does that mean you need to start using it? Maybe not. Snapchat is growing rapidly, but its audience still remains primarily young people under 30. If you’re in the business of adult-geared products such as mortgages or home appliances, it’s unlikely you’ll receive much benefit from focusing your energy on Snapchat.
Instead, you need to discover where your ideal customer hangs out. Where does your audience get its information?
Statistics show that Facebook is by and large the most used social media platform for web users age 45-54. The 35-44 demographic is not far behind. This means that if your target market emphasises this age bracket, Facebook is likely a top spot for you to reach your audience. You will want to be sure to include Facebook in your social media strategy. Depending on your industry, too, certain social media will naturally be more relevant than others. The travel industry does very well on a visual platform such as Instagram. Professional services often find Twitter to be most effective. The platforms you choose to focus your energy on should be those–and only those–which align with your audience and your goals.
Make it Easy for Others to Share
You shouldn’t be spending your energy reserves on social media alone. Great web design and SEO marketing are also major players in the game of online success which deserve equal, if not greater attention. Again, the key is to focus your energy in the right places. One way to simplify your own social media interaction is to allow your customers to do it for you! In other words, you can devise your processes that make it easy for your users to share things on your behalf.
There are a few ways to do this. The first is to make it super easy for your audience to share your content. Your website and especially your blog should have clear, easy-to-find sharing buttons that include a wide range of platforms. This enables site visitors to share your content with their networks with just the click of a button. This gives you a far wider reach—and you didn’t have to do a thing! Your top quality Nowra web designer will ensure you’ve got social sharing set up and ready to go.
The second way to let your customers help you is by hosting a giveaway or contest. This will require some work on your end, but if you set up the promo properly, you’ll be gaining free publicity across social media. Talk about a great return on investment. As part of their contest entry, ask your social media followers to share a specific post or tag a friend. Make sure the post they share is branded with your logo and information. Once the sharing begins, voila! Instant increased reach for you. More eyes than ever will be on your business.
What’s your go-to trick for streamlining your social media processes? Let us know in the comments below, and be sure to get in touch if you’re on the hunt for a leading Nowra Web Designer.