Email marketing has been around since the Internet became ubiquitous in the mid-1990’s, so it’s no wonder, that in 2018, many businesses are questioning whether this method of communicating with customers is still effective. The answer is yes. However, as marketing techniques have evolved , so have customers, and today’s consumers have high expectations. They do not want to be annoyed or feel like their privacy has been intruded upon. Therefore, email marketing must be done well in order to produce results for your business. Your next question will likely be something along the lines of –
How do I fine tune my email strategy in 2018?
Let’s find out.
What Is Email Marketing?
Email marketing is exactly what it sounds like; a commercial message sent electronically to a group of people. The purpose of these messages is usually to promote products and services or maintain relationships with existing customers. There are many types of marketing emails. Just some include:
- Welcome Email
- Seasonal Campaigns
- Product update
- Event invitation
- Co-marketing email
- Abandoned Cart Email
Email has always been a reliable form of marketing, particularly when it comes to retaining customers. It is also cost-effective, and the data it provides is easy to make sense of so you can track the success of every email marketing campaign.
Advantages of Email Marketing
One of the biggest attractions of email marketing is its cost efficiency. You can reach large audiences for minimal expenditure and gain real insight into your customers so you can make smarter decisions in the future. Furthermore, you can generate traffic to your website by promoting new content and/or new products. Assuming the content is high-quality, people will click and share, resulting in more of those coveted backlinks! Ultimately, in 2018, your business needs to build a brand. Direct emails, when used correctly, can help establish a trusted relationship between you and your customers, increasing trust and improving your brand’s reputation.
Effective Email Marketing in 2018
Consumers in 2018 are savvier than ever. No one likes annoying, spammy emails, and sending out these will only result in your customers wanting nothing to do with you. Email marketing campaigns in 2018 should be personalised, use the consumer’s name to create a genuine experience and make sure the content is relevant. Send out a special offer on their birthday and show how your brand caters to their individual needs. It’s all about engaging your customers; you want them to follow your brand on social media platforms and share their experiences. Therefore, your marketing emails should present well on a mobile, be timed for optimum engagement and contain social media links.
Our top email marketing tips are
- Make It Personal
- Understand Your Customers
- Optimise For Mobiles
- Timing Is Everything
- Encourage Sharing
Need help with your email marketing campaign? The marketing pros at Nowra Web Design are here to help. Contact us today to discover how to fine-tune your email strategy.