Does your business have a logo? If not, why not? Put simply, a logo is a visual representation of your business. Us humans are visual beings, so it makes sense that your logo forms a core part of your brand identity. While technically a logo is a graphic symbol and a logotype is text only, to make things simple, in this article we’ll use the term ‘logo’ to refer to both. A logo can take many forms, but there are a few fundamental principles that should always be applied when creating a logo.
Simplicity Is Best
Think of some of the biggest companies in the world; then think of their logos. What do they have in common? Simplicity. Our list looked like this
- eBay
- Apple
- Nike
- FedEx
- Coca-Cola
- Disney
None of these examples combines an image with words, but this combination can still be effective (think Microsoft for example). The most important, thing to remember when envisaging your logo is to make it unique, uncomplicated and professional. There are a number of DIY logo makers out there, but in our experience, they never look as good as logos designed by someone who knows what they’re doing!
Top tip from our graphic designer – a good logo will be easy to describe to someone who’s never seen it before.
Can A Logo Evolve?
Yes. The evolution of the Google logo is the perfect example of how a logo can change over time and brings us back to our earlier discussion about simplicity. A simple logo design lends itself well to a change in size or colour. The current Google logo (launched in 2015) looks fresh and modern just from a simple change of font and different shades of the same colours!
Logo Design For Small Businesses
You don’t have to be a multinational company to have an effective and memorable logo. Small businesses also need to establish brand identity, and a logo is one of the most powerful ways to do this. So, before you begin the logo design process here are some important questions to ask yourself:
- What Do You Want To Convey ABout Your Company?
- Do You Want Words, An Image or Both?
- What Distinguishes You From Your Competitors?
- What Is The Average Age Of Your Client Base? (For example, kids toy companies like ToysRus often have bright, colourful logos)
- What Colours Suit Your Business Best? (different colours evoke different emotions)
The next step is to engage the services of a local graphic designer, so you can work together to create your ideal logo. Even if you’re on a budget, most web design agencies will have options to suit different budgets. If you’re in the Nowra area, get in touch with Nowra Web Designer to discuss your logo. We design new logos, update tired logos and bring a fresh approach to logos which just aren’t giving you the results you want!
