Most of our clients are aware of online advertising, but usually they’re not exactly sure what it is, or whether it is a worthy investment for their business.
There are different types of online advertising, including social media advertising, email marketing and display advertising, but in our experience, Google Ads (also known as PPC Advertising) is one of the most effective.
If you’re serious about growing your business and want results fast, Google Ads will give you instant visibility and a high return on investment.
How Does Google Ads work?
Keywords are the ‘key’ to attracting potential customers to your business.
Think about what people might be typing into Google when searching for the services or products you offer. If you’re stuck for ideas, Google’s Keyword Planner is an excellent tool to help you discover words and phrases related to your products or services. You can also see the suggested bid estimates in the planner so you can adjust your advertising budget as necessary.
When users perform a search containing the specific keywords you’ve chosen, your ads appear in the paid search results. You can also widen your reach by displaying your ads in apps across millions of targeted websites, as well as Gmail and YouTube.
Google Ads is a results-based model, so you only pay Google when someone clicks on your ad.
You can target customers in your local area, nationwide or internationally. You can even set a specific distance from your location to target.
Here’s an example of how Google Ads can help a small business connect with customers in their community. DOGUE has doubled the size of their store since they started using Google Ads.
Benefits of Google Ads
If you want to know if Google AdWords will work for your business, you need to define and understand your own business goals. Here are some of the ways Google Ads might benefit your business.
Increase leads and customers
Google Ads is one of the most flexible marketing platforms around and is suitable for all different industries and different sized businesses. Whether you want to drive more traffic to your website, receive more phone calls or increase store visits, Google Ads will help you reach more relevant customers within your budget. You can view all your Google Ads campaigns from a single location and put constraints on your daily budget so you’ll never spend more than you want to.
Advanced targeting options
Google may have billions of users around the world, but only a small portion of these will be your ideal customer. Using Google’s detailed targeting option will allow you to display your ads to the right people at the right time. You can target users by a huge range of factors including:
- Household income
- Parental status
- Marital status
- Homeowner status
You can adjust any of these variables at any time and stop and start your campaigns whenever you want.
Get results fast
Search engine optimization (SEO) is still important, but it can take years for your website to rank for a broad keyword search term. Depending on your industry, sometimes it will never happen. There are no shortcuts when it comes to SEO, so if you are a new business, Google Ads is a really effective way to drive high-quality traffic to your website and build brand awareness.
Impact of Google Ads
A successful campaign is dependent on a number of variables including:
- Your specific industry and how competitive the keywords you want to bid on are.
- The needs of your company and your available advertising budget.
- The quality of your ad copy and your website.
Tracking the results of your ads is also essential to a successful campaign. By checking how many people have viewed your ad and how many of these have acted on it, you can adjust your ads and test variations to see what works best.
You also need to establish a budget that works for you.
Nowra Web Designer can help you understand and improve all of the above factors, so your business thrives online. Contact Us today to find out more.