If you work as an independent contractor or other type of tradesman, you are probably used to marketing yourself by a few familiar means: the Yellow Pages and word of mouth referral. These days, those tried and true methods may still work for you, but further marketing techniques will help your business boom. Tradies who start their own website marketing their services gather a much greater yield of new customers.
Why Have a Website?
It makes so much sense to have a website. In this day and age, technology is readily accessible to nearly everyone, and for most, this technology is right at their fingertips. Because of this constant connection to technology, the Internet has become the Mecca of all types of searches and the number one source for information.
When a potential customer is looking for a plumber, electrician, or seeking help for a service provided by a tradie, the first place they are likely to look is online. While a feature like Google maps may give your business location (if you have one) and your contact details, a website can provide so much more to a customer.
A website showcases you as a true professional. A well-designed site points to your skills and experience, highlighting the benefits you can offer customers. Your website can be a wealth of information, providing pricing, details for services offered, and give you the opportunity to present a portfolio of past work–possibly including some great photos. Your website even can include a blog section, which gives you freedom to dispense your personal knowledge on topics which would be relevant and helpful to your clients. This is an excellent way to gain credibility with customers and sets you up as the go-to person in your field.
Be Better Connected
Having a website is truly a necessity in this era. A strong, good-looking website can generate more business for you, and it will! Attracting more customers may be your main goal, but creating loyal customers is just as important. Aspects like a possible blog can be great, as well as easy-to-use contact forms on the website. These allow site users to ask questions via simple web form, which transfers to your direct email. You can contact your customers with a quick, expert response. These contact forms also make it so simple for customers to make appointments or set up estimates. Elements such as this help create an excellent connection between client and tradie. With all the benefits of having your own website, you truly can’t wait any longer. Don’t wait another minute before signing up for a site which will help you increase business, and make a stronger name for yourself.
