Fact: 57% of all web traffic is from smartphones and tablets.
Fact: Mobile searches produce different results from desktop searches 80% of the time.
Fact: If your website isn’t optimized for mobile devices you are losing business
In 2018, a mobile-friendly website is crucial to the success of your business. Your users are on their mobiles, first thing in the morning and last thing at night. Mobiles are how we connect with the world, whether it be to send a birthday text or purchase a new pair of shoes. Desktops searches are declining rapidly, so if your website isn’t optimised for mobile, you need to make this a priority NOW.
Google Prioritizes Mobile Friendly Websites
In March this year, Google announced the rollout of mobile-first indexing. What does this mean? In the past, Google has used the desktop version of a page’s content to crawl, index and rank.
If you only have desktop content – don’t panic. Your business will still be represented in Google’s index, but you will need to make the change to a mobile-friendly website sooner rather than later.
More Sales Coming From Mobile Phones
As people spend more and more time on their mobiles, it makes sense that more online sales are coming from mobile devices. People aren’t firing up their desktops or laptops to shop, they are browsing while standing in line at the post office and supermarket. In the US, mobile commerce is expected to make up about 45% of total online sales by 2020. Therefore, to increase conversions, you need to make the user experience the best it can be. Some factors to consider include
- Readable text
- Clickability
- Page loading speeds
- Visibility of images and video
- Minimising pop-ups
Mobile Friendly Websites in Nowra
If you’re ready to upgrade your website, ask Nowra Web Designer about Mobile Optimization. Our responsive designs are optimized to lower bounce rates and engage your users. Talk to our team today to see how we can help your business.
